The financial crisis, digital technological advances, and a generational shift in client demographics have transformed the legal industry. As a result, law firms have had to fine-tune their business models and marketing strategies.
Increasing your visibility online with how does seo for lawyers work is one of the best ways to find new clients. As an internet marketing tactic, seo for lawyers involves optimizing your website and other online assets with the goal of ranking higher in search engine results pages (SERPs). The benefits of ranking high on a SERP are numerous:
Content is King: Crafting SEO-Friendly Legal Blog Posts
SERP optimization is an ongoing process that takes months to produce meaningful results. Achieving a top spot for your practice area requires extensive keyword research, in-depth content writing, link building, and citation development.
Using targeted keywords that are relevant to your practice areas is the key to ranking highly on Google. SEO for lawyers should focus on keywords with substantial search volume and a strong correlation with your firm’s core services.
Creating engaging, informative, and shareable content is another effective way to attract backlinks. This can include infographics, case studies, whitepapers, or other resources that provide value to your audience.
Getting found on local listings, such as Yelp and Google My Business, is also important for seo for attorneys. A well-optimized Google My Business profile will boost your credibility, drive more traffic to your site, and encourage online reviews.